1Overview
Wright Systems ("we," "us," or "our") is committed to protecting your personal information. This Privacy Policy
explains how we collect, use, disclose, and safeguard your information when you visit wrightsystems.ai or engage
our services.
By using our website or services, you consent to the practices described in this policy. If you disagree with
any part of this policy, please discontinue use of our website and services.
2Information We Collect
We collect information in the following ways:
Information you provide directly:
- Full name
- Email address
- Phone number
- Business name and type
- Monthly revenue and business details provided in our intake form
- Any other information you choose to share when contacting us
Information collected automatically:
- IP address and approximate location
- Browser type and version
- Pages visited and time spent on our site
- Referring website or source
- Device type and operating system
| Data Type |
Purpose |
Retention |
| Name & Contact Info |
Service delivery & communication |
Duration of relationship + 3 years |
| Business Information |
Strategy & service customization |
Duration of relationship |
| Analytics Data |
Website improvement |
26 months |
| SMS Opt-in Records |
Compliance documentation |
5 years |
3How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and schedule strategy calls
- Provide, operate, and improve our services
- Personalize your experience and tailor our approach to your business
- Send transactional communications related to your services
- Send marketing communications where you have opted in
- Comply with legal obligations and resolve disputes
- Analyze usage patterns to improve our website and offerings
- Protect against fraudulent or unauthorized activity
We do not sell, rent, or trade your personal information to third parties for their
marketing purposes.
4SMS & Email Communications
When you opt in to SMS communications by checking the consent box on our form, you agree to receive text
messages from Wright Systems including:
- Strategy call confirmation and reminders
- Follow-up communications regarding your inquiry
- Service updates and information relevant to your account
- Promotional messages about Wright Systems services (if opted in)
SMS Opt-Out: Reply STOP to any SMS message at any time to unsubscribe. You will receive a
confirmation message and no further texts will be sent.
Email Opt-Out: Click the unsubscribe link in any marketing email. Transactional emails related
to active services may continue.
Message Frequency: Varies based on your engagement and service status.
Message & Data Rates: Standard carrier rates may apply.
Wright Systems does not share your phone number or email address with third parties for marketing purposes.
Your contact information is used solely for communication related to our services.
5Information Sharing
We may share your information only in the following limited circumstances:
- Service providers: Trusted third-party tools that help us operate
our business (CRM platforms, email providers, scheduling tools, payment processors). These providers are
contractually obligated to protect your data.
- Legal requirements: When required by law, court order, or
governmental authority.
- Business transfers: In the event of a merger, acquisition, or sale
of assets, your information may be transferred as part of that transaction.
- With your consent: In any other circumstances where you have given
explicit permission.
We never sell your personal information. Period.
6Cookies & Tracking
Our website uses cookies and similar tracking technologies to enhance your experience and collect analytics
data. Types of cookies we use:
- Essential cookies: Required for the website to function properly
- Analytics cookies: Help us understand how visitors use our site
(e.g., Google Analytics)
- Marketing cookies: Used for ad retargeting on platforms like Meta
and Google
You can control or disable cookies through your browser settings. Note that disabling certain cookies may
affect website functionality.
7Data Security
We implement appropriate technical and organizational security measures to protect your personal information
against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encrypted data transmission using SSL/TLS
- Access controls limiting who can view your personal information
- Regular review of our data collection and storage practices
- Use of reputable, security-certified third-party service providers
While we take reasonable precautions, no method of internet transmission or electronic storage is 100% secure.
We cannot guarantee absolute security of your information.
8Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete
information
- Deletion: Request deletion of your personal information, subject to
legal obligations
- Portability: Request your data in a portable format
- Opt-out: Opt out of SMS, email marketing, or data sharing at any
time
To exercise any of these rights, contact us at [email protected]. We will
respond within 30 days.
9Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal
information from children. If you believe we have inadvertently collected information from a minor, please
contact us immediately and we will take steps to delete it.
10Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the
top of this page. For significant changes, we may also notify active clients via email.
Your continued use of our website or services after any changes constitutes your acceptance of the updated
Privacy Policy.